logoTry Persana

Measured - Company Overview, Founder, CEO, Funding & Investment Details

Complete information about Measured including founder details, CEO information, total funding raised, headquarters location, team size, and recent investment rounds.

Measured company logo

The only media optimization platform powered by incrementality intelligence

Measured is the pioneer and leader of incrementality-based media measurement and optimization, helping brands prove the incremental impact of their advertising and maximize ROI.

HeadquartersAustin, Texas, United States
Team size101-250
Founded2017

What is Measured? - Company Overview & Details

Measured is Measured is the pioneer and leader of incrementality-based media measurement and optimization, helping brands prove the incremental impact of their advertising and maximize ROI. Founded in 2017, the company is headquartered in Austin, Texas, United States.

Who Founded Measured?

Measured was founded by Trevor Testwuide.

Who are the Key Executives at Measured? - Leadership Team

Measured is led by experienced executives in key positions:

Chief Executive Officer (CEO) of Measured

Trevor TestwuideCEO

Chief Technology Officer (CTO) of Measured

CTO

About Trevor Testwuide - CEO of Measured

Trevor Testwuide serves as the Chief Executive Officer of Measured, leading the company's strategic vision and operations. Connect with them on LinkedIn for professional insights.

Measured Company Details & Key Information

Where is Measured located?

Measured is headquartered in Austin, Texas, United States.

How many employees does Measured have?

Measured has 101-250 employees.

When was Measured founded?

Measured was founded in 2017.

Measured Official Website

How much funding has Measured raised?

Measured has raised $21 Million across 1 funding rounds. The most recent funding was completed on 2022-06-04.

Funding Overview

Measured secured a $21 million investment from Telescope Partners to validate the true business impact of media investments.

$21 Million
Total Funding Raised
1
Funding Rounds
2022-06-04
Latest Round

Measured Funding History

Series unknown
2022-06-04
$21 Million

Who are the key investors in Measured?

Measured is backed by 1 key investors including Telescope Partners. These investors focus on Media & Advertising, Analytics sectors.

Measured Investor Overview

1
Key Investors
2
Focus Areas
1
Notable Investments

Complete List of Measured Investors

Telescope Partners

Invests in companies to validate the true business impact of media investments.

Investment Focus
Media & Advertising
Analytics
Notable Portfolio Companies
Measured

What sectors do Measured investors focus on?

The investors backing Measured primarily focus on Media & Advertising, Analytics sectors.

Media & Advertising
Analytics

Featured Investor: Telescope Partners

Telescope Partners

Invests in companies to validate the true business impact of media investments.

Notable Investments: Measured

What are Measured's future plans?

Measured Strategic Outlook

Strategic Focus
In Development
2
Key Challenges
2
Growth Opportunities

What challenges does Measured face?

Measured has identified 2 key challenges that need to be addressed for continued growth and success.

Key Challenges for Measured

1

Ad budgets are tightening

2

Navigating changes in advertising technology

What opportunities does Measured have?

Measured has identified 2 key opportunities for growth and market expansion.

Growth Opportunities for Measured

1

Expansion in media measurement services

2

Increased demand for incrementality testing

Measured Strategic Position Summary

Key Focus Areas

Measured is addressing 2 strategic challenges to strengthen its market position.

Growth Potential

The company has identified 2 key opportunities for expansion and growth.

What are the latest news about Measured?

Measured has 2 recent news updates covering key business developments and market activities.

Measured News Overview

2
Recent Articles
Active
Media Coverage
2025-04-30
Latest Update

What is Measured in the news for?

Measured is currently featured in news for Universal Ads partnered with Measured Inc. on Mar 30th '25. and other significant business developments.

Recent News Articles About Measured

Article 1
2025-04-30

Universal Ads partnered with Measured Inc. on Mar 30th '25.

Universal Ads partnered with Measured to provide brands insights into the performance of their video ads.

adweek.com
Read News
Article 2
2024-03-26

Measured Inc. launched souped-up version of platform on Mar 26th '24.

Measured's revamped platform blends automation and incrementality, making media measurement easier for marketers.

adexchanger.com
Read News

Measured FAQ - Frequently Asked Questions About Founder, CEO, Funding & Company Details

Find answers to the most common questions about Measured including information about founders, CEO, funding history, investors, headquarters location, and company details. 18 frequently asked questions covering key information about the company.

Measured Questions & Answers - Company Information

Q1

What is Measured?

Measured is the pioneer and leader of incrementality-based media measurement and optimization, helping brands prove the incremental impact of their advertising and maximize ROI.

Q2

Who founded Measured?

Measured was founded by Trevor Testwuide.

Q3

Who is the CEO of Measured?

The CEO of Measured is Trevor Testwuide. You can find more information about them on their LinkedIn profile.

Q4

How much funding has Measured raised?

Measured has raised a total of $$21 Million across 1 funding rounds. The most recent funding was completed on 2022-06-04.

Q5

Who are the investors in Measured?

Measured's key investors include Telescope Partners.

Q6

Where is Measured headquartered?

Measured is headquartered in Austin, Texas, United States.

Q7

When was Measured founded?

Measured was founded in 2017.

Q8

How many employees does Measured have?

Measured has 101-250 employees.

Q9

What is Measured's official website?

You can visit Measured's official website at https://www.measured.com/.

Q10

What was Measured's latest funding round?

Measured's latest funding round was a Series unknown round of $$21 Million completed on 2022-06-04.

Q11

Who is founder?

Trevor Testwuide

Q12

What does the company do?

Measured provides incrementality-based media measurement and optimization platforms.

Q13

How much funding?

$21 Million

Q14

Latest funding date?

2022-06-04

Q15

Who are the investors?

Telescope Partners

Q16

What are the challenges?

Ad budgets are tightening Navigating changes in advertising technology

Q17

What are the opportunities?

Expansion in media measurement services Increased demand for incrementality testing

Q18

Latest news?

Universal Ads partnered with Measured to provide brands insights into the performance of their video ads. Measured's revamped platform blends automation and incrementality, making media measurement easier for marketers.

More Information About Measured

For additional details about Measured, including the latest news, funding updates, and company developments, explore our comprehensive company database. Find information about startup funding, company valuations, executive leadership, and business intelligence data.