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Simple Mills - Company Overview, Founder, CEO, Funding & Investment Details

Complete information about Simple Mills including founder details, CEO information, total funding raised, headquarters location, team size, and recent investment rounds.

Simple Mills company logo

Astounding Ingredients. Amazing Taste.

Founded in 2012, Simple Mills is a leading provider of better-for-you crackers, cookies, snack bars, and baking mixes made with simple and nutritious high-quality ingredients that deliver extraordinary taste.

HeadquartersChicago, Illinois, United States
Team size151-200
Founded2012

What is Simple Mills? - Company Overview & Details

Simple Mills is Founded in 2012, Simple Mills is a leading provider of better-for-you crackers, cookies, snack bars, and baking mixes made with simple and nutritious high-quality ingredients that deliver extraordinary taste. Founded in 2012, the company is headquartered in Chicago, Illinois, United States.

Who Founded Simple Mills?

Simple Mills was founded by Katlin Smith.

Who are the Key Executives at Simple Mills? - Leadership Team

Simple Mills is led by experienced executives in key positions:

Chief Executive Officer (CEO) of Simple Mills

Katlin SmithCEO

Chief Technology Officer (CTO) of Simple Mills

CTO

About Katlin Smith - CEO of Simple Mills

Katlin Smith serves as the Chief Executive Officer of Simple Mills, leading the company's strategic vision and operations. Connect with them on LinkedIn for professional insights.

Simple Mills Company Details & Key Information

Where is Simple Mills located?

Simple Mills is headquartered in Chicago, Illinois, United States.

How many employees does Simple Mills have?

Simple Mills has 151-200 employees.

When was Simple Mills founded?

Simple Mills was founded in 2012.

Simple Mills Official Website

How much funding has Simple Mills raised?

Simple Mills has raised $795 Million across 5 funding rounds. The most recent funding was completed on 2025-01-08.

Funding Overview

Simple Mills was acquired for $795 million in cash by Flowers Foods, indicating strong financial growth and investor interest.

$795 Million
Total Funding Raised
5
Funding Rounds
2025-01-08
Latest Round

Simple Mills Funding History

Private equity
2025-01-08
$795 Million

Who are the key investors in Simple Mills?

Simple Mills is backed by 1 key investors including Vestar Capital Partners. These investors focus on Consumer Products, Food and Beverage sectors.

Simple Mills Investor Overview

1
Key Investors
2
Focus Areas
1
Notable Investments

Complete List of Simple Mills Investors

Vestar Capital Partners

Private equity firm investing in consumer companies.

Investment Focus
Consumer Products
Food and Beverage
Notable Portfolio Companies
Simple Mills

What sectors do Simple Mills investors focus on?

The investors backing Simple Mills primarily focus on Consumer Products, Food and Beverage sectors.

Consumer Products
Food and Beverage

Featured Investor: Vestar Capital Partners

Vestar Capital Partners

Private equity firm investing in consumer companies.

Notable Investments: Simple Mills

What are Simple Mills's future plans?

Simple Mills Focus on expanding product offerings and distribution under Flowers Foods while maintaining brand integrity.

Simple Mills Strategic Outlook

Strategic Focus
Defined
2
Key Challenges
2
Growth Opportunities

What challenges does Simple Mills face?

Simple Mills has identified 2 key challenges that need to be addressed for continued growth and success.

Key Challenges for Simple Mills

1

Adapting to acquisition and maintaining brand identity

2

Market competition

What opportunities does Simple Mills have?

Simple Mills has identified 2 key opportunities for growth and market expansion.

Growth Opportunities for Simple Mills

1

Broader distribution with Flowers Foods

2

Innovation in product development

Simple Mills Strategic Position Summary

Key Focus Areas

Simple Mills is addressing 2 strategic challenges to strengthen its market position.

Growth Potential

The company has identified 2 key opportunities for expansion and growth.

What are the latest news about Simple Mills?

Simple Mills has 2 recent news updates covering key business developments and market activities.

Simple Mills News Overview

2
Recent Articles
Active
Media Coverage
2025-01-08
Latest Update

What is Simple Mills in the news for?

Simple Mills is currently featured in news for Flowers Foods, Inc. acquired Simple Mills, Inc. for $795M on Jan 8th '25. and other significant business developments.

Recent News Articles About Simple Mills

Article 1
2025-01-08

Flowers Foods, Inc. acquired Simple Mills, Inc. for $795M on Jan 8th '25.

Flowers Foods, Inc. snaps up Simple Mills, enhancing its exposure to better-for-you snacks.

snackandbakery.com
Read News
Article 2
2024-02-26

Simple Mills, Inc. launches two new snacks.

Simple Mills to debut Lemon Sweet Thins and Pizza Pop Mmms at Expo West.

snackandbakery.com
Read News

Simple Mills FAQ - Frequently Asked Questions About Founder, CEO, Funding & Company Details

Find answers to the most common questions about Simple Mills including information about founders, CEO, funding history, investors, headquarters location, and company details. 18 frequently asked questions covering key information about the company.

Simple Mills Questions & Answers - Company Information

Q1

What is Simple Mills?

Founded in 2012, Simple Mills is a leading provider of better-for-you crackers, cookies, snack bars, and baking mixes made with simple and nutritious high-quality ingredients that deliver extraordinary taste.

Q2

Who founded Simple Mills?

Simple Mills was founded by Katlin Smith.

Q3

Who is the CEO of Simple Mills?

The CEO of Simple Mills is Katlin Smith. You can find more information about them on their LinkedIn profile.

Q4

How much funding has Simple Mills raised?

Simple Mills has raised a total of $$795 Million across 5 funding rounds. The most recent funding was completed on 2025-01-08.

Q5

Who are the investors in Simple Mills?

Simple Mills's key investors include Vestar Capital Partners.

Q6

Where is Simple Mills headquartered?

Simple Mills is headquartered in Chicago, Illinois, United States.

Q7

When was Simple Mills founded?

Simple Mills was founded in 2012.

Q8

How many employees does Simple Mills have?

Simple Mills has 151-200 employees.

Q9

What is Simple Mills's official website?

You can visit Simple Mills's official website at simplemills.com.

Q10

What was Simple Mills's latest funding round?

Simple Mills's latest funding round was a Private equity round of $$795 Million completed on 2025-01-08.

Q11

Who is founder?

Katlin Smith

Q12

What does the company do?

Simple Mills is a company that provides better-for-you snacks made from simple, nutrient-dense ingredients.

Q13

How much funding?

$795 Million

Q14

Latest funding date?

2025-01-08

Q15

Who are the investors?

Vestar Capital Partners

Q16

What are the challenges?

Adapting to acquisition and maintaining brand identity Market competition

Q17

What are the opportunities?

Broader distribution with Flowers Foods Innovation in product development

Q18

Latest news?

Flowers Foods, Inc. snaps up Simple Mills, enhancing its exposure to better-for-you snacks. Simple Mills to debut Lemon Sweet Thins and Pizza Pop Mmms at Expo West.

More Information About Simple Mills

For additional details about Simple Mills, including the latest news, funding updates, and company developments, explore our comprehensive company database. Find information about startup funding, company valuations, executive leadership, and business intelligence data.